ARC is a consortium of passionate professionals, especially created to offer urban authorities, city planners and businesses; value added services and help create landmarks out of their real estate assets.

It aims towards…….

• Operating as a holistic platform, offering a product plus proposition by meeting the physical specifications of a project and extending the same into the mind and emotional space of locals and citizens through a well crafted regenerative branding strategy.
• Urban revitalization and takes its projects way beyond the bricks and mortar into the hearts and minds of not just the city and its populace, but seeks to make its mark in a wider sphere, by making the project achieve the status of a national asset and potentially globally recognized landmark.
• Bringing together and integrating specialists and bodies that range from regulators and users, to interest groups and communication specialists; by sharing a 'cause' and enlisting support and involvement to enhance Marine Drive.
• Persuading civic and landmark branding with a single-minded determination to ensure that it achieves and maintains a unique place in the minds of the audiences.
• Combining Branding and Architectural capabilities for creating landmarks out of places with social and geographical significance.
• Bringing together and leading a consortium of professional organizations and interest groups, depending on individual project requirements.
• Offering a platform for all stakeholders to work together with a common purpose.

Being at the forefront of the emerging concept of branding state or civic entities that will leverage “Brand India”; we have created our strap line as: 'Creating Global Landmarks.' ARC-CGL Consultants Private Limited is a joint venture between Aliagroup headed Mr. Sanjeev Malhotra and Ratan J. Batliboi Architects headed by Mr. Ratan. J .Batliboi with a vision of 'Creating Global Landmarks'

The ARC-CGL Structure – Team

The Marine Drive Task Force set up by ARC comprises the following key players

Other project critical consultants such as Surveyors, Sociologists, Demographers Historian, Electrical consultants ,Transportation Planners ,Street furniture Designers have also been a part of our team and have provided their expertise as and when required during the course of the project.

In addition to this we have a bank of patrons, well wishers, participating groups and individuals.

ARC- PHILOSOPHY - Beyond Beauty- Creating a Place Brand

In an increasingly connected world, every place must compete with every other place for its share of wealth, talent, and attention.

Just like a famous company, a famous landmark, city, region, or country has to sell itself to attract the best people, visitors, investment and events and play a prominent and useful role in national or international affairs. This can be achieved only through PLACE BRANDING.

What is a Place Brand?

A Place Brand captures, embodies and actualizes the vision and foresight of the city fathers and custodians. It gives a place PURPOSE...beyond beauty and aesthetics.

A Place must create a romance, tell a story and add to national pride!

ARC-CGL believes that Place Architecture is too important to be left only to the architects. Architecture should and must add to National Pride!!! It believes that place architecture must go beyond function, aesthetics and beauty into creating true landmarks with cultural & economic overlays. It is with this philosophy that ARC-CGL has approached this project of national importance that is significant to Mumbai and, in turn, to other metros of the country.

Our endeavor is to take the project ‘beyond beauty’ and have it transform into being a Global Landmark. Landmarks have the potential to showcase the emerging economy and strengths of their country.

ARC – Projects on Board.

Arc has been constantly engaged in developing on newer ideas and projects following their guidelines. Some of the projects on board are listed below.

1. Viewing Gallery at Air India -The strategic location of the Air India Building on Marine Drive has seeded the idea of having a roof top viewing gallery on the Air India. To see Mumbai from a height would be a dream for many who visit this city. In addition to the “Queen’s Necklace “ one also gets the glimpse of the Historic Gothic buildings of Mumbai, the modern high rise of Mumbai Stock Exchange and the eastern coast with the dockyards.
2. Birla Kreeda Kendra - An exciting public building having auditorium, multipurpose hall and a restaurants is proposed to be redesigned into a landmark public interactive space for the Mumbai city. Being located at Girgaum Chowpatty this new structure will be designed as a nodal point and will be integrated into the surrounding Chowpatty environment. In addition to the existing facilities it will have facilities of an Art Gallery, conference rooms and public plaza.
3. Macchimar Nagar - As an extension to the Refurbishment of Marine Drive project the areas starting from NCPA end to Cuffe Parade forms part of the Proposal for Macchimar Nagar. The Master plan for Backbay Reclamation includes developing the Macchimar Nagar ,the water edge and some parts of Cuffe Parade towards providing better living environment to the people in this area.
4. Water terminal
5. Worli Nariman Point Tunnel
6. Peddar Road
7. Mumbai Central

Careers At ARC

We are looking for bright individuals with a passion for brands and architecture who wish to make a difference, who wish to lead and who have an inherent capacity to challenge the conventional and think out of the box.

In the event those who are interested in a career in the following disciplines can see themselves benefit in our organization.

• Urban Designers, Urban Planners and Environmental Planners
• Research Oriented Individuals
• Place Branding Experts
• Architects
• Sociologist
• Marketing personnel
• Graphic Designers

Please do write in to us with your CV and a note as to how you can add to ARC or its constituents.

Contact Us at

Ratan. J. Batliboi Architects
94B, Pandey House,
A Kranti Marg,
Mumbai - 400 026
Tel : +91 22 23851546
Fax : +91 22 23884520
www.rjbx.firm.in
email your CV at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it